Ray Roske

Ray Roske

Industry Consultant, Client Services at Oracle's Aconex
Ray Roske is an Industry Consultant at Oracle's Aconex, a leading collaborative construction and engineering management software
Ray Roske

Five essential corporate trends: Set yourself apart from the competition

E&C professionals discussing corporate trends in the office.

In Part I, we discussed how company culture impacts team members. In Part II, we’ll examine how five corporate trends help organizations distinguish themselves from competitors and gain a leading edge.

1. Corporate trends: The biophilia hypothesis

E&C organizations have also created many new and innovative approaches to redeveloping their physical workspace. The biophilia hypothesis proposes that humans possess an innate tendency to seek connections with nature and other forms of life.

Connecting workers in office environments with nature certainly isn’t new, but it’s getting a lot of recent traction. I visit many clients who’ve added courtyards, gardens, beehives, and natural light to their work spaces.

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Part I: What’s company culture and why are we paying more attention to it?

E&C professionals discussing company culture onsite.

Part I: Company culture has become a marketable brand— and organizations within engineering and construction (E&C) are no exception. That said, the definition of workplace culture depends entirely on whom you ask.

What’s company culture, anyway?

The workplace shouldn’t be a place that employees dread. Annual workplace market studies rate the best companies to work for, and the ‘why’ is often largely determined by company culture.

The Harvard Business Journal’s ‘When to Fire a Top Performer Who Hurts Your Company Culture’ suggests company culture acts “as a moral compass by teaching employees to not only do the right thing, but to do it the right way.”

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Overcoming resistance to digital technology: ditch those spreadsheets!

I’ve worked as an Industry Consultant in the Engineering and Construction space for many years.

I’ve noticed a common theme: whenever I’m presenting a modern software solution— particularly a tool featuring a new, disruptive approach to a business problem— I’m often met by some degree of resistance from a few in the audience.

Skeptics often claim they can use a spreadsheet faster than learning and implementing a new software application. That may be true in some instances, but it doesn’t make it right.

Download: Five Keys to Unlocking Digital Transformation

For example, during one presentation I attended, the audience unanimously agreed that their existing system and business processes were inefficient, expensive, hard to learn, and administrative-heavy. Two individuals who disagreed with this assessment were an IT administrator and internal developer—both intelligent and competent professionals.

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